Reciprocal Motion… mSw January 2021 v02

I just got off the phone with the support arm of a large and well-known personal fitness company. That was after spending a good part of the morning involved in a Chat call with a support specialist working for the same company. Neither the call nor the Chat was particularly satisfying. In fact, both left…

Read more

Who Cares?

Like any business focused on continuous improvement we spend a lot of time trying to figure out the “one good reason” anyone should take that great leap of faith and give us a chance to show them what we can do.  “One good reason” is all about differentiation: what causes a shop like ours to stand…

Read more