There will always be tension—creative tension—between what you want to share and what you feel compelled to share. The stories you want to tell and those you must. I’ve been stuck for the past few days—perhaps, weeks—trying to get past one to get to the other. The opportunity to do that finally came with a…
Designated as an ‘essential service’ or not, this is a difficult time for automotive service businesses. It’s almost impossible to market automotive repair, service, or maintenance when the majority of your clients and potential customers are sequestered. There are, of course, elements of your messaging that can help you remain relevant. Top of mind. But…
Hey, Everyone There are two things I have to share with you at the moment. Perhaps, more as we get into it. The first is simple. Keep an eye out for October’s column: The Answer Is In The Question, which will appear here (www.mitchschneidersworld.com) on the morning of Thursday, October 1. The second may…
One of the problems with sharing your knowledge and experience—your life—on two different websites, one industry-related and the other more general in nature, is where to put what. Especially, when the subject you’re trying to address can apply equally to both. Unfortunately, that’s too often easier said than done. At least, that’s how it’s turning…