Designated as an ‘essential service’ or not, this is a difficult time for automotive service businesses. It’s almost impossible to market automotive repair, service, or maintenance when the majority of your clients and potential customers are sequestered. There are, of course, elements of your messaging that can help you remain relevant. Top of mind. But…
Hey, Everyone There are two things I have to share with you at the moment. Perhaps, more as we get into it. The first is simple. Keep an eye out for October’s column: The Answer Is In The Question, which will appear here (www.mitchschneidersworld.com) on the morning of Thursday, October 1. The second may…
I like the way things fit together, especially when they fit together well. I suppose I always have. That may be why I gravitate toward all things mechanical. There is an elegant beauty in the functionality presented by mechanical systems not everyone is fortunate enough to see. But they’re there if you look hard enough.…
Remember when you were a kid sitting cross-legged on the floor surrounded by a sprawl of Lincoln Logs, Tinker Toys, or Legos—whichever is generationally appropriate. Remember the shoeboxes that were transformed into car washes? The blankets that became tents or better yet, an endless network of caves? Or, the Barbie’s and Ken’s living in a…