Customers, Clients, and the Motoring Public… mSw December 2020 v07

I posted a blog on the Inequality of Treating Everyone Equal a few days ago on my misfirebook.com site and awakened this morning to a response posted by an old friend. An observation a colleague of his shared years ago on differentiation and customer appreciation. It was that supermarket and grocery chains had it all…

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If You Always Do… mSw December 2020 v06

If you lingered for more than just a few moments as this website opened, you may have noticed the tag line hidden within the copy alongside my image. To Go Where You Have Never Gone… You, Will, Have to Do What You Have Never Done… That sentiment was followed by… Your course in life will…

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If You Always Do… An Explanation

Hi, there. It’s December 16th, late in the afternoon, and Lesley and I just returned home from a trip to the Mothership: to Duarte, and the City of Hope, for lab work. I know that sounds insane. Duarte is a long way to go to get blood drawn when there are two Quest offices right…

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rəˈmärkəb(ə)l… mSw December 2020 v05

The sun was down, it was long past dinner and the doorbell announced there was someone at the front door. I looked at my watch. It was after seven o’clock, long past the time anyone would come knocking. Lesley looked at me and I returned her look of perplexed curiosity. Neither of us was expecting…

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