There will always be tension—creative tension—between what you want to share and what you feel compelled to share. The stories you want to tell and those you must. I’ve been stuck for the past few days—perhaps, weeks—trying to get past one to get to the other. The opportunity to do that finally came with a…

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The Answer is in The Question… mSw Oct 2020 v03

Designated as an ‘essential service’ or not, this is a difficult time for automotive service businesses. It’s almost impossible to market automotive repair, service, or maintenance when the majority of your clients and potential customers are sequestered. There are, of course, elements of your messaging that can help you remain relevant. Top of mind. But…

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Two Things, Maybe More…

  Hey, Everyone There are two things I have to share with you at the moment. Perhaps, more as we get into it. The first is simple. Keep an eye out for October’s column: The Answer Is In The Question, which will appear here (www.mitchschneidersworld.com) on the morning of Thursday, October 1. The second may…

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The Simple Elegance of How Things Fit… mSw Sept v02

I like the way things fit together, especially when they fit together well. I suppose I always have. That may be why I gravitate toward all things mechanical. There is an elegant beauty in the functionality presented by mechanical systems not everyone is fortunate enough to see. But they’re there if you look hard enough.…

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