I am a fourth generation, forty-sixy year veteran of the automotive aftermarket: an ASE Certified Master Technician, Service Consultant and Approved Automotive Manager. I grew up in this business with a passion for all things mechanical, particularly those things relating to performance. That passion grew to include all aspects of management, leadership and personal development with a special focus on every day shop operations which resulted in an eight-volume series on automotive shop management published by Cengage Learning and Thomson Publishing. I have been a trade journalist writing to the aftermarket for almost thirty years, devoting my professional life to improving both the image and experience of everyone struggling to succeed in the service industry and I've worked diligently to improve communication and increase understanding between all segments of my industry. This site and everything on it is both an extension and a continuation of those efforts

There will always be tension—creative tension—between what you want to share and what you feel compelled to share. The stories you want to tell and those you must. I’ve been stuck for the past few days—perhaps, weeks—trying to get past one to get to the other. The opportunity to do that finally came with a…

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The Answer is in The Question… mSw Oct 2020 v03

Designated as an ‘essential service’ or not, this is a difficult time for automotive service businesses. It’s almost impossible to market automotive repair, service, or maintenance when the majority of your clients and potential customers are sequestered. There are, of course, elements of your messaging that can help you remain relevant. Top of mind. But…

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Two Things, Maybe More…

  Hey, Everyone There are two things I have to share with you at the moment. Perhaps, more as we get into it. The first is simple. Keep an eye out for October’s column: The Answer Is In The Question, which will appear here (www.mitchschneidersworld.com) on the morning of Thursday, October 1. The second may…

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Neither Here Nor There…

One of the problems with sharing your knowledge and experience—your life—on two different websites, one industry-related and the other more general in nature, is where to put what. Especially, when the subject you’re trying to address can apply equally to both. Unfortunately, that’s too often easier said than done. At least, that’s how it’s turning…

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