Game Play and Q&A… mSw Jan 2021 v01

  The time for questions and answers seems somehow much more appropriate as one year crawls to an end and a new year is about to begin. The new year brings with it promise and possibility. The year passed, a time for reflection. Both require a fair amount of emotional capital to process. There are…

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The Answer is in The Question… mSw Oct 2020 v03

Designated as an ‘essential service’ or not, this is a difficult time for automotive service businesses. It’s almost impossible to market automotive repair, service, or maintenance when the majority of your clients and potential customers are sequestered. There are, of course, elements of your messaging that can help you remain relevant. Top of mind. But…

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