Shaving the Bottom…

  They are an integral and irrefutable component of the 80/20 Rule. The twenty-percent of your clients delighted to create eighty-percent of your aggravation, stress, and agita! You know who they are. They constantly demand more than they are willing to pay: more than they are entitled to These individuals are rarely satisfied because they…

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Priorities Shift…

  It’s easy to get lost. Especially, when you continue to pile things on your plate even after they start to drip over the edges. Priorities shift. Like sand in the desert bending to the will of the wind, moving from one dune to another, they refuse to remain stagnant or stationary. So is life…

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There will always be tension—creative tension—between what you want to share and what you feel compelled to share. The stories you want to tell and those you must. I’ve been stuck for the past few days—perhaps, weeks—trying to get past one to get to the other. The opportunity to do that finally came with a…

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The Answer is in The Question… mSw Oct 2020 v03

Designated as an ‘essential service’ or not, this is a difficult time for automotive service businesses. It’s almost impossible to market automotive repair, service, or maintenance when the majority of your clients and potential customers are sequestered. There are, of course, elements of your messaging that can help you remain relevant. Top of mind. But…

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