Priorities Shift…

  It’s easy to get lost. Especially, when you continue to pile things on your plate even after they start to drip over the edges. Priorities shift. Like sand in the desert bending to the will of the wind, moving from one dune to another, they refuse to remain stagnant or stationary. So is life…

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The Four… No, FIVE, Stages of Knowledge… mSw Nov 2020 v04

The search for success begins with a quest for knowledge. A quest for knowledge recognizing there are stages of knowledge you must pass through that are irrefutable. Undeniable. Doors that must be opened. Dark hallways that must be followed. Rooms that must be entered. A search for the skills and abilities required to take you…

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There will always be tension—creative tension—between what you want to share and what you feel compelled to share. The stories you want to tell and those you must. I’ve been stuck for the past few days—perhaps, weeks—trying to get past one to get to the other. The opportunity to do that finally came with a…

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The Answer is in The Question… mSw Oct 2020 v03

Designated as an ‘essential service’ or not, this is a difficult time for automotive service businesses. It’s almost impossible to market automotive repair, service, or maintenance when the majority of your clients and potential customers are sequestered. There are, of course, elements of your messaging that can help you remain relevant. Top of mind. But…

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