Reciprocal Motion… mSw January 2021 v02

I just got off the phone with the support arm of a large and well-known personal fitness company. That was after spending a good part of the morning involved in a Chat call with a support specialist working for the same company. Neither the call nor the Chat was particularly satisfying. In fact, both left…

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Game Play and Q&A… mSw Jan 2021 v01

  The time for questions and answers seems somehow much more appropriate as one year crawls to an end and a new year is about to begin. The new year brings with it promise and possibility. The year passed, a time for reflection. Both require a fair amount of emotional capital to process. There are…

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Customers, Clients, and the Motoring Public… mSw December 2020 v07

I posted a blog on the Inequality of Treating Everyone Equal a few days ago on my misfirebook.com site and awakened this morning to a response posted by an old friend. An observation a colleague of his shared years ago on differentiation and customer appreciation. It was that supermarket and grocery chains had it all…

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If You Always Do… mSw December 2020 v06

If you lingered for more than just a few moments as this website opened, you may have noticed the tag line hidden within the copy alongside my image. To Go Where You Have Never Gone… You, Will, Have to Do What You Have Never Done… That sentiment was followed by… Your course in life will…

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