Spinning Your Wheels…

  Spin class saved my life. While that might seem overly dramatic, I can assure you it’s not. I would not have qualified for the stem cell/bone marrow transplant that saved my life without it. The more often I attended class. The harder I worked. The stronger I got. The more my doctors became convinced…

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Reciprocal Motion… mSw January 2021 v02

I just got off the phone with the support arm of a large and well-known personal fitness company. That was after spending a good part of the morning involved in a Chat call with a support specialist working for the same company. Neither the call nor the Chat was particularly satisfying. In fact, both left…

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Game Play and Q&A… mSw Jan 2021 v01

  The time for questions and answers seems somehow much more appropriate as one year crawls to an end and a new year is about to begin. The new year brings with it promise and possibility. The year passed, a time for reflection. Both require a fair amount of emotional capital to process. There are…

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Customers, Clients, and the Motoring Public… mSw December 2020 v07

I posted a blog on the Inequality of Treating Everyone Equal a few days ago on my misfirebook.com site and awakened this morning to a response posted by an old friend. An observation a colleague of his shared years ago on differentiation and customer appreciation. It was that supermarket and grocery chains had it all…

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